Professional Italian make-up artist brand NOUBA is established in 1982 by make-up artist Rosy Armanini, was named after the NOUBA tribe in central Africa, who paint their faces and bodies with extraordinary colours and designs to celebrate and experience rituals and daily events.

NOUBA is the choice, better yet, it is the determination to always seek new visions and expressions of beauty, developing unexpectedly bold colours, exclusive products, and innovative solutions able to make an impact on the market such as the Bronzing Powder, defined by professional beauty magazines and the market as the most innovative and revolutionary product in recent decades.